Data-driven, personalised health videos are a powerful tool to help people make positive lifestyle changes, manage chronic health conditions and improve uptake of existing health and care services.
They can be used to give people individualised health information, contextualised clinical test results, and the information, reassurance and motivation they need to take charge of their own health.
What can personalised health videos be used for?
Personalised health videos provide relevant, timely and accurate health information directly to people’s phones. No app required.
Disease prevention
- Share and explain the relevance of test results
- Provide personalised goal-specific information
- Improve the uptake and completion of prevention programmes
- Connect people to local services
Chronic Disease Management
- Prepare patients for clinical consultations
- Communicate and explain clinical results
- Increase engagement with care planning and goal setting
- Check in with them throughout the year
Mental health & wellbeing support
- Connect people to specific resources and activities
- Link people to local support groups
- Reassure patients there’s someone there if they need them
Social prescribing
- Provide links to relevant local services
- Encourage continued participation and remind people of their goals
- Prompt check-ins or reviews if necessary
Switching patients to digital channels
- Provide reliable and relevant digital health information
- Keep the human connection in your communications
- Reduce demand on healthcare practitioners
“Clinicians really appreciate that it takes away a lot of the burden knowing that the information a patient needs is getting across to them in a succinct and special way. We’ve recruited a lot of practices and clinicians to the You & Type 2 service just through the power of Personalised Video”.
Do personalised health videos work and why?
Well-designed personalised health videos use the principles of effective communication and behavioural science to explain, engage and motivate people to take action. Viewed on your smartphone, the information from your trusted healthcare team is convenient to access and easy to share with family or carers.
By using data to personalise each video and a friendly voice to narrate it, the content resonates with you and creates the emotional, human connection that so many digital channels lack.
NHS Healthier You National Diabetes Prevention Programme personalised health video delivered: – Significant uptake of behaviour change programme compared to traditional communication – Equality of access between gender, ethnicity and levels of social deprivation
Working with us
Citizen Communications are pioneers in personalised health video communication. We’re specialists in communicating health information in a way that creates emotional connection, promotes action and encourages lifestyle changes.
We’ll work with you to develop and integrate personalised video to support your populations, enabling you to shift to digital communications without losing the human touch.
